Cookie policy

What cookies are

Cookies are small text files a website asks your browser to store. They can be useful (remembering you're logged in) or invasive (following you around the web for ads). UK law requires us to tell you what we set, and ask consent for anything beyond ‘strictly necessary’.

Our four categories

When you first visit, you'll see a banner at the bottom of the screen asking which cookies we may set. The choice you make is stored locally on your device for 12 months. You can change it any time.

• Strictly necessary — required for the site to work. Things like remembering your consent choice and protecting against cross-site request forgery on the contact form. Always on. Lawful basis: legitimate interest under PECR Regulation 6(4).
• Analytics — helps us understand which pages are useful and which need work. We use Google Analytics 4 with IP anonymisation enabled. Only loads if you accept.
• Marketing — for measuring campaign effectiveness or showing tailored messages. We don't currently run any marketing pixels (no Meta, no LinkedIn, no Google Ads tags), but the category is reserved so we can be transparent if we ever add one.
• Preferences — small UI choices like remembering you dismissed a banner. Not currently used but reserved.

We use Google Consent Mode v2, which means until you accept, no analytics or marketing cookies are placed and no identifying data is sent.

What we currently set

The exact list depends on which categories you accept:

• Always — one local-storage entry (inology_consent_v1) recording your category choices and the date. No tracking. First-party only.
• If you accept Analytics — Google Analytics 4 sets _ga and _ga_* cookies (24-month expiry) to help us count unique visitors. IPs are anonymised before storage.
• If you accept Marketing or Preferences — nothing today. We'll list specifics here before we add anything.

We also use Cloudflare Web Analytics, which is cookieless and doesn't track individuals — it gives us page-view counts only and runs whether you accept or reject cookies. The ICO confirms cookieless analytics fall under strictly-necessary and don't require consent.

Changing your mind

Click Cookie settings in our footer at any time to reopen the preferences modal. You can switch any category on or off, or reject everything. The change takes effect immediately — analytics is unloaded, the cookies we set will expire on their normal schedule (you can clear them in your browser to remove them right away).

Controlling cookies in your browser

If you'd rather control cookies at the browser level, every modern browser lets you block, clear, or set per-site permissions. The aboutcookies.org guide walks through Chrome, Firefox, Safari and Edge.

To opt out of Google Analytics specifically, you can also install Google's browser add-on, but rejecting Analytics in our banner achieves the same thing for this site.

Questions

Email Contact us if anything here is unclear or you want to challenge us on it.